What We Offer
Over the years the most conmen sustain is "can you handle my project" we have established a strong netwrok of people who are willing to work for us in the blink of an eye and provide excellent service. So the answer to question is " Yes! If it's got to do with marketing, we can help you with it.
We do under graduate and post graduate assignments. we complete dissertation, from scratch to finish or in part, if that's what you want? Or we can just edit what you already have, or work on your literatures review or your conclusions. we'll even write the acknowledgements for you.
Marketing Research & it's Types
Marketing Research is the function that links the consumer, customer, and public to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process, quantitative Research & Qualitative |Research to understand markets, identify growth opportunities and advise clients on future strategies.
Ad-hoc Market Research
Ad-hoc research studies focus on specific marketing, problems. They collect data at one point in time from one sample of respondents. Good examples of ad-hoc studies include:
- Product usage survey
- New product concept tests (Where consumers are asked to trial new brands, product types etc)
- Advertising development (How does the sample of consumers respond to a specific advertising campaign? Most TV adds are researched in this way)
- Corporate image surveys (often quite enlightening)
- Customer satisfaction surveys (these can often turn into continuous research)
Continuous Research
Continuous Studies interview the same sample of people, repeatedly. The major types of continuous research are:
Consumer Panels
Consumer panels are formed by recruiting large numbers of households who provide information on their buying over time. Most Research Agencies have the largest consumer panels in the world, continously interviewing more that 125,000 households all over the world.
By gaining the cooperation of retail outlets, sales of brands can be measured (using bar coded sales data) to track changes in brand loyalty, market share and effectiveness of different retail formats. Television Viewership / Radio Listening Panels / News Paper Reader
These panels aim to measure viewership or listening minute by minute. This data is critical information for broadcasters to determine their programme strategy (what kinds of programmers to produce and when to broadcast them) as well as for advertisers (who is watching, listening, Reading) Read More